Words4TheWebwise – Copywriting and Website Design and Development
In the last couple of editions of Words4theWebwise, we looked at the frequent use of meaningless phrases and empty slogans on websites. Such text on your site does you little good, but on the other side of the coin, choosing the right words can truly work wonders. The Internet is a vast marketplace, crammed with almost unimaginable opportunity, but no one is going to find you by accident. You need to show them the way, give them specific instructions and provide clear directions. A good professional copywriter will help you to do that, every time. When your website pages are created, your copywriter will include the best online search keywords, in order to match your company, market segment, products and services to those customers on the web who match them. The key is to select as many words as possible that might be related to your business.
When I was creating my website at www.simon-rose.com, I worked under the assumption that as a writer, both readers and potential readers would be interested in me and my work, so included all kinds of things on my online pages – about my novels, non-fiction books, copywriting and editing services, school programs, online workshops and so on, as well as biographical information. However, all search engines look for certain words, so the most appropriate words and phrases which are related to what are trying to market to the outside world need to be carefully incorporated into the text on your home page. Words such as author, writer, copywriting, books, novels, literature, story, literature, Canada, USA, UK, schools, libraries and many more are included in the text of my own web pages. If just about anything even remotely connected to what you are all about is an integral part of your web page copy, your site will usually be ranked higher in directory queries, receive potentially greater traffic and consequently increase awareness of what you have to offer.
Simon Rose – Author and Copywriter.
Connect with me on my website, blog, Facebook, Twitter, MySpace or visit my channel on YouTube.
you have a good sense of humour.