Words4TheWebwise – Copywriting and Website Design and Development
Thinking Outside the Box
Last month here on Words4TheWebwise, we talked about how the right choice of words on your website can help increase traffic. A web copywriter will help you determine what words you can use to describe your company and increase your visibility on search engines. You need to consider words, phrases and terms that are both popular and also relevant to your site. This may seem like stating the obvious, since after all, it’s your company, you run it and you know it inside out, right? Surely you can come up with words to describe your own business? In fairness, you probably can, but there may be other words, which initially, you may feel aren’t really connected to what you do. You need to think outside the box, imagining yourself to be a potential customer, looking for a company offering your type of products and services.
If you want to be ranked highly in searches, your site needs to have words that are descriptive and related to your business, plus these should ideally be words that usually generate a lot of traffic on the web. A copywriter, who isn’t connected to your business, can provide that crucial other viewpoint which can make all the difference. Because they’re looking at your business from the outside, the copywriter will be more capable than you are at imagining themselves as customers. They’re also more likely to suggest words that you may never have thought of yourself. You may even be too close to your product or service to determine what its benefits are or be unable to see any hidden potential. A copywriter may be able to suggest ways in which you might tap into a completely different market or go after an entirely new set of customers, based on how they view your business and its appeal. Don’t worry if at first a word, phrase or term doesn’t seem relevant to what you really want to achieve. The longer the list you make, the more words you have to choose from and in the end, the ones you do choose may help set you apart from your competitors.
Simon Rose – Author and Copywriter.
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What a great resource!