Words4TheWebwise – Copywriting and Website Design and Development
Making an Impression
Remember that old saying that ‘you only get one chance to make a first impression’? It could refer to you meeting someone for the first time, whether on a social level or for business. Maybe it was connected to your choice of a colour scheme for your corporate identity, your style of print advertising, your company logos on your vehicles, even your shop window displays. It could be related to your choice of clothes for a social engagement or an important business meeting, or even the type of handshake you employed when encountering new people. In the incredibly interconnected world of 2010, a good first impression is still very important and today your website is often the first place people will encounter you, your company and your products and services. You can’t simply put your brochures online, because writing for the Internet is very different than in traditional printed materials. On the web, you only have seconds to grab and hold someone’s attention, since people typically only scan pages quickly. However, your site must also provide all the relevant information, yet not get bogged down with too many details. Well-written text can also help improve your ranking with search engines and could make all the difference between success and failure. Potential clients will also appreciate being able to locate what they are looking for quickly and easily, which translates into good customer service.
Your online copy reflects on your professionalism or lack of it. You always need to take pride in what you have on the web, which is potentially visible to millions, twenty four hours a day, seven days a week. If it appears that you don’t really care what your website looks like, the customer will assume that your products may be similarly slipshod. The quality of content on your site will always have a positive or negative effect on your visitors. In 2010, you still only get one chance to make a first impression, so make sure that your visitors get a positive one.
Simon Rose – Author and Copywriter.
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