No, I’m not shooting myself in the foot. There are times when people need a logo for a new startup or a side venture, but don’t want to spend the money paying someone to do it. Fair enough. The problem with this is that they want to do it themselves.
I’ve seen how people design their own logos, and it ain’t pretty. So for you Do-it-Yourselfers, here is a quick tutorial on designing your own logo. Or rather, your own wordmark.
WARNING: This is going to be for web use only, as we will be using a bitmap program like Photoshop, Photoshop Elements, etc. You may have to know a few things in the software you’re choosing, so if you can’t do things like change colours, dig up the manual. This is not going to be terribly creative, but it won’t be awful, and it won’t take you all day.
1. Open the application you’re going to use.
If you don’t have one, try Photoshop Elements, GIMP, Pixelmator or Corel Draw.
There are a few others here.
2. Select the text tool and type your company name.
3. Choose a font.
4. Change one word.
5. If your company name is only one word, put what you do underneath.
6. Change the colours.
You can have ONE colour and black. That’s it. We’re doing our best to avoid gaudiness here, and I can’t tell what colours you chose, so one has to be black. Make one of the words one colour and the other black. I’m being very clear here! Ok, you can use grey if you have to.
7. Add a drop shadow, purple circles and a unicorn.
Now you have something that will work for a wordmark until you are able to get a real logo done. Which is what you and your brand really needs.
Now it’s time to get some business cards!