Toyota have really outdone other car manufacturers this time. Not with a green SUV, with stratospheric MPG; this time they’ve stepped into the world of typography.
The iQ font was created by digitally tracking a Toyota iQ as it was driven in circles, bends and curves by a professional stunt driver. The lines tracked by markers on the car were then transferred to a font building application so that it can be used.
iQ font – When driving becomes writing / Full making of from wireless on Vimeo.
Hey, it’s from Toyota. They make cars, not ligatures!