An Interview with Simon Rose – Author and Copywriter Part Two
Can’t most people with a high school education manage to just throw something together for their site?
Absolutely, but your site will probably get little traffic and anyone who does actually encounter you online may assume that your company is as unprofessional as the website appears, no matter how superior your products and services may be. The Internet is a very different to print media and writing for the web is a specialized field. A good web copywriter will compose text that is designed to get you noticed online and ultimately increase your business and profitability.
What common mistakes do you see in website and brochure copy?
Spelling and grammatical errors, too much text in general, overly long paragraphs, a lack of headings breaking down the material into manageable portions for the reader to digest quickly, or meaningless phrases that we see all too often. These would include such gems as ‘state of the art’, ‘up to date’, ‘second to none’ and many others, all of which mean very little and do nothing to set you apart from the competition or actually tell the customer anything about you. Also, instead of too much text, there are also cases of brochures with so little information about the company that it makes you wonder why they bothered to have any printed material produced in the first place.
Can we find you on Twitter, Facebook, MySpace etc?
Yes, you can find me on Facebook, Twitter, MySpace or visit my channel on YouTube.
And can we see samples of your work online?
Absolutely. You can check out my on my blog or my own website, where there are also some excerpts from previous business writing projects here. I worked as the copywriter for Allen Berg Racing Schools, where I also composed the voiceover script for the accompanying video, seen on the home page and also on YouTube, plus for websites for Weldex Energy Services, Landscape Artisan, and the Calgary Children’s Book Fair and Conference. You can also see articles at Dark Roasted Blend, Ezine Articles and The National Writing for Children Center.
Connect with me on my website, blog, Facebook, Twitter, MySpace or visit my channel on YouTube.