Your customers are mobile. You are mobile. How about making your business just as mobile?
Think of all the wasted hours spent in line ups, at the bank, on the train…what if all that time could be salvaged and used to market your business and inform people of your services?
Most mobile (or cell) phones have a browser built in. I say ‘most’ just incase there are a few without, but as far as I know, all phones made in the last few years do have internet access. If you’re concerned about data, you will be glad to hear that service providers like Rogers are now offering unlimited data packages. You don’t have to worry about racking up visitors’ phone bills!
First of all, you can make it easier for people to phone you, email you from their phones or add you to their contact lists. Type in your mobile URL, click on a link – done!
Secondly, think of the most commonly asked questions you get asked, either on the phone, or by email. That’s perfect content for a mobile website.
Other content that people would want to access on the go might include price lists, a brief introduction to your business, your photo (particularly useful for industries like real estate, and great for remembering who you are!).
Putting your business in someone elses pocket gives them a chance to review information on their downtime. They no longer have to wait until they get back to the office – they can pull out a mobile device in the elevator, over lunch or while waiting for the traffic lights to change.
Take a look right now at http://nburmandesign.mobi and see how your business could look on a mobile device.
