According to some, a trend is a wave of popular ideas or products that is only seen for a short while. A trend is neither good nor bad.
If something is seen as ‘trendy’, then it could be considered trivial, trite, and lacking value.
What a difference one little ’y’ makes…
Graphic design, like any artform (and no matter whether the artform has anything to do with business) is fraughtwith trends.
Neon colours, vectors, low rent tv commercials, grunge… they all come, they all go.
While it’s important to look like you know what year it is, it’s not necessary to be jumping on every bandwagon you see on MTV, Oprah, or the nearest billboard.
NBurman Design likes to be on the edge, but not falling off. We can create a business image for you that is current but not trendy. Nobody wants to be reinventing their image every three months, unless of course, your industry moves that fast. Then we’d be glad to help you out! A new brand every Thursday? Sure why not!
But if you’re investing in your logo and brand, you shouldn’t have to do it repeatedly to keep up with trends. Your image should be stable and long lasting, just like your business.
What we can do, on the other hand, is come up with ideas for you to keep your brand fresh and exciting in the eyes/ears of your customers. New ideas that incorporate your image will go a long way to keep you at the front of people’s minds.