The title is a quote from a movie I probably shouldn’t admit to watching, let alone paying attention to. Hugh Grant said this, in ‘Music and Lyrics’, when his partner said that she wasn’t feeling inspired.
This got me thinking of a joke…
Q: Why didn’t the artist look out of the window in the morning?
A: So he had something to do in the afternoon !
I think the implication is that artists sit around, waiting for inspiration. Well, I suppose that as a fine artist that may be true, but as a commercial artist (graphic designer) who doesn’t want to starve or get kicked out of his house (ie. would rather make money), I can’t wait for inspiration!
I think I also have a hidden desire to make my job appear as technical and challenging as possible. The main reason for this is that my job is technical and challenging. More often than not, there is a lot more to design than meets the eye (literally!.
So it was quite refreshing to find this about.com post about logo design. Giving away trade secrets may backfire, but I wanted to share the complexity and length of such a job.