The Elevator Pitch

June 15th, 2009 § 0 comments

With only 14 floors in the building, you won't have long to make an impression.

With only 14 floors in the building, you won't have long to make an impression.

Imagine you’re in an elevator. The person standing beside you strikes up a conversation and asks what you do.

You may already have a 30 second ‘what I do’ speech prepared. You may have practised it in the mirror this morning. But instead of telling them what you do, what if you could just show them? Instead of rambling for half a minute, pull out your iPhone, touch the screen twice and let your new audience see (and hear) exactly what it is you do.

A short video clip – motion graphics, Flash or video – can advertise and describe what you do while conveying to your audience how well you do it. The quality of the movie, the audio track, the resolution of the images and your logo stamped at the end all go to enforcing your brand and leaving an impression with your audience.

I am sure you can do the same (or similar) thing with other smartphones, but the iPhone and iPod Touch make it particularly easy.

Here is my elevator pitch:

Call NBurman Design to find out how you can get a portable video (along with a custom audio track) that says a lot more than your business card ever could.


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