You will see my logo more often than these shoes.
Your business is often your biggest investment. Perhaps you don’t have more of your financial assets buried in your venture, but your time is certainly going to be swallowed up by the black hole you created. Whether you a single person business or a team, your time is going to be your most precious resource.
So with so much invested, it only makes sense that you should do your very best to make sure that your best foot is put forward at all times.
But what I really don’t understand, is how someone might spend so much time and effort working on their physical appearance (hair salons, tailored suits, designer labels) and cheap out on their business appearance.
If you are doing business online or with printed materials, you already understand that people are seeing your business without seeing you (others will see your business card, brochure or website long before your meeting). So why shoot yourself in the foot at the first impression with a cheap, poorly conceived and badly executed logo?
Isn’t your logo/wordmark the way that people would remember you? And if not, why have one at all?
Considering investments, a logo is a small one. Computer hardware, software, office rental, signage, printing materials and possibly shoes will all cost more than your logo. Yet, your logo will be there at every brand touchpoint.
Your shoes won’t!