Are you confused about what to Twitter or post on Facebook? Don’t be. You already know how!
Using any kind of technology to communicate is more about approach than application. The easiest approach when it comes to updating Facebook, Tweeting, emailing or any other way of reaching others is to consider this: you are reaching people. It sounds obvious and simplistic, but really ,that is all there is to it.
Instead of thinking about sending messages into the stratosphere, consider social media as a kind of conversation. Rather than feeling disconnected, imagine that you are sitting across the table from your audience. Engage in conversations, raise subjects, comment on what you’ve seen or considered.
Most people already know how to use social media, because it’s something they’ve been doing all along – communicating with people. The more layers of technology we invite into our lives, the more we can feel removed from the real essence of communicating. But really things haven’t changed at all.
It’s no fun hanging out with someone who talks about their business all the time – it’s like having coffee with a TV ad playing non-stop. Be human. Be yourself. Converse. Whether you’re in it for personal reasons, or because you want to attract new clients and business, you will find that people like to connect and work with people they like.