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	<title>Life Imitating Design</title>
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	<description>Recommendations, news and observations in graphic design.</description>
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		<title>Words4TheWebwise:Your online brochure, but not your brochure online.</title>
		<link>http://www.lifeimitatingdesign.com/words-4-the-webwise/online-brochure-brochure-online/</link>
		<comments>http://www.lifeimitatingdesign.com/words-4-the-webwise/online-brochure-brochure-online/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 20:02:15 +0000</pubDate>
		<dc:creator>Nicholas</dc:creator>
				<category><![CDATA[Words 4 The Webwise]]></category>

		<guid isPermaLink="false">http://www.lifeimitatingdesign.com/?p=1043</guid>
		<description><![CDATA[
			
				
			
		

Many companies make the mistake of simply putting their brochure online when they have a website created. After all, they already have all the information aimed at potential customers in printed form, so why not put it all online? The details are already in existence and have worked perfectly well so far, so why not [...]]]></description>
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		<title>Name That Colour: Communicating Colours</title>
		<link>http://www.lifeimitatingdesign.com/lid/colour-communicating-colours/</link>
		<comments>http://www.lifeimitatingdesign.com/lid/colour-communicating-colours/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 00:55:59 +0000</pubDate>
		<dc:creator>Nicholas</dc:creator>
				<category><![CDATA[LiD]]></category>
		<category><![CDATA[Recommendations]]></category>
		<category><![CDATA[CMYK RGB]]></category>
		<category><![CDATA[colors]]></category>
		<category><![CDATA[colours]]></category>
		<category><![CDATA[graphic designer]]></category>

		<guid isPermaLink="false">http://www.lifeimitatingdesign.com/?p=1051</guid>
		<description><![CDATA[We have all had those discussions. Your shirt is blue and she thinks your tie clashes. You argue that it has blue in it - she says that isn't blue, it's green. I can't settle all your relationship issues. For those you are on your own, but I would like to make some suggestions when it comes to talking about colour. 
]]></description>
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		<title>Say No to Scope (Creep).</title>
		<link>http://www.lifeimitatingdesign.com/lid/scope-creep/</link>
		<comments>http://www.lifeimitatingdesign.com/lid/scope-creep/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 05:47:27 +0000</pubDate>
		<dc:creator>Nicholas</dc:creator>
				<category><![CDATA[LiD]]></category>
		<category><![CDATA[consultants project scope]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[scope creep]]></category>

		<guid isPermaLink="false">http://www.lifeimitatingdesign.com/?p=1032</guid>
		<description><![CDATA[You ask the waiter why your $15 meal is now $28. "Well," he replies, "you asked how much a meal costs, and the entrees are $15. But you also ordered the Sauvignon Blanc, cherry cheesecake and coffee." Did you really think they were all included with the entree?]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Choose Your Friends.</title>
		<link>http://www.lifeimitatingdesign.com/news/choose-friends-2/</link>
		<comments>http://www.lifeimitatingdesign.com/news/choose-friends-2/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 03:15:03 +0000</pubDate>
		<dc:creator>Nicholas</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.lifeimitatingdesign.com/?p=1029</guid>
		<description><![CDATA[By the way, I use the term 'Friends' loosely. I understand that this is not collecting friends. Friends don't add you to a virtual list, they call you. Friends don't invite you to build an imaginary farm, they invite you to coffee. Friends don't throw virtual custard pies, they throw real ones.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Internet is Coming! The Internet is Coming!</title>
		<link>http://www.lifeimitatingdesign.com/lid/internet-coming-internet-coming/</link>
		<comments>http://www.lifeimitatingdesign.com/lid/internet-coming-internet-coming/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 22:28:48 +0000</pubDate>
		<dc:creator>Nicholas</dc:creator>
				<category><![CDATA[LiD]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphic design]]></category>

		<guid isPermaLink="false">http://www.lifeimitatingdesign.com/?p=1012</guid>
		<description><![CDATA[Like any revolution, the best way to start is with your own small corner of the world.]]></description>
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		<title>Words4TheWebwise: People don’t read web copy</title>
		<link>http://www.lifeimitatingdesign.com/words-4-the-webwise/words4thewebwise-people-dont-read-web-copy/</link>
		<comments>http://www.lifeimitatingdesign.com/words-4-the-webwise/words4thewebwise-people-dont-read-web-copy/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 15:20:25 +0000</pubDate>
		<dc:creator>Nicholas</dc:creator>
				<category><![CDATA[Words 4 The Webwise]]></category>

		<guid isPermaLink="false">http://www.lifeimitatingdesign.com/?p=1005</guid>
		<description><![CDATA[Readers of web copy typically scan the page very quickly, rather than actually reading every single word. Consequently, it’s vital that you have the right words and enough of them to grab and hold the visitor’s attention]]></description>
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		<title>Setting Standards: GoneDaddy.com</title>
		<link>http://www.lifeimitatingdesign.com/lid/setting-standards-gonedaddycom/</link>
		<comments>http://www.lifeimitatingdesign.com/lid/setting-standards-gonedaddycom/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 01:27:29 +0000</pubDate>
		<dc:creator>Nicholas</dc:creator>
				<category><![CDATA[LiD]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[media designer]]></category>

		<guid isPermaLink="false">http://www.lifeimitatingdesign.com/?p=997</guid>
		<description><![CDATA[Not every guy is lured to buy from a vendor because they use women as advertising bait. Think about it. Does it really make sense to think that because you use GoDaddy that you are part of a group of playboys that become more attractive to women? ]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Words4TheWebwise – Copywriting and Website Design and Development</title>
		<link>http://www.lifeimitatingdesign.com/uncategorized/words4thewebwise-copywriting-website-design-development-5/</link>
		<comments>http://www.lifeimitatingdesign.com/uncategorized/words4thewebwise-copywriting-website-design-development-5/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 19:07:51 +0000</pubDate>
		<dc:creator>Nicholas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lifeimitatingdesign.com/?p=992</guid>
		<description><![CDATA[
			
				
			
		

An Interview with Simon Rose – Author and Copywriter Part Three
What&#8217;s the difference between good and badly written web copy?
Don&#8217;t use meaningless phrase like &#8217;state of the art&#8217;, &#8217;second to none&#8217; or &#8216;visit us for all your (insert industry sector here) needs&#8217;. A good copywriter will ensure that your site is free of things like [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Words4TheWebwise – Copywriting and Website Design and Development</title>
		<link>http://www.lifeimitatingdesign.com/lid/words4thewebwise-copywriting-website-design-development-4/</link>
		<comments>http://www.lifeimitatingdesign.com/lid/words4thewebwise-copywriting-website-design-development-4/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 19:05:54 +0000</pubDate>
		<dc:creator>Nicholas</dc:creator>
				<category><![CDATA[LiD]]></category>
		<category><![CDATA[Words 4 The Webwise]]></category>

		<guid isPermaLink="false">http://www.lifeimitatingdesign.com/?p=972</guid>
		<description><![CDATA[Spelling and grammatical errors, too much text in general, overly long paragraphs, a lack of headings breaking down the material into manageable portions for the reader to digest quickly, or meaningless phrases that we see all too often.]]></description>
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		<title>Words4TheWebwise – Copywriting and Website Design and Development</title>
		<link>http://www.lifeimitatingdesign.com/lid/words4thewebwise-copywriting-website-design-development-2/</link>
		<comments>http://www.lifeimitatingdesign.com/lid/words4thewebwise-copywriting-website-design-development-2/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 18:45:05 +0000</pubDate>
		<dc:creator>Nicholas</dc:creator>
				<category><![CDATA[LiD]]></category>
		<category><![CDATA[Words 4 The Webwise]]></category>

		<guid isPermaLink="false">http://www.lifeimitatingdesign.com/?p=958</guid>
		<description><![CDATA[
			
				
			
		


An Interview with Simon Rose – Author and Copywriter Part One
How did you get started writing books?
One of the best things about writing for kids is that I can write about the kinds of things that fascinated me when I was young. Stories can be very imaginative if they are for children, which makes writing [...]]]></description>
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